We own the entire
value chain
From game mathematics to player experience, CEGO controls every touchpoint.
From concept to player: Nothing leaves the building
Every step of the value chain, owned and operated internally.
R&D & Mathematics
Proprietary game engine
Game Studio
Magnet Gaming
Platform Integration
HTML5 cross-platform
Consumer Brands
Denmark & UK
Players
Millions across Europe
Pioneering Casual Gaming
200+ certified HTML5 titles. Built in Aalborg. All proprietary.
Magnet Gaming is CEGO's in-house game studio. 200+ original titles across slots and casino formats, all conceived, designed, and built by the team in Aalborg. Every title is owned IP. No studio cut. No per-spin revenue share.
Multibrand infrastructure
All brands run on the same platform, game library, and compliance infrastructure. What differentiates each brand is the market it addresses and the business case it represents.
Spilnu.dk
Denmark's flagship online casino. Licensed by Spillemyndigheden continuously since 2012. High-retention casino leading with proprietary content rather than bonus spend.
Happytiger.co.uk
CEGO's first international brand and the validation of the Spilnu.dk playbook in a new regulatory environment. The UKGC license required demonstrated compliance infrastructure, technical platform certification, and fit-and-proper assessments.
Spinking.co.uk
Launched on CEGO's existing UKGC-licensed stack. No new vendor contracts, compliance build, or regulatory application. Second UK brand targeting the 18-to-35 male segment.
Licensed · Regulated · Clean record
CEGO holds current operating licenses in two jurisdictions.
The compliance infrastructure supporting both licenses is fully internal. No outsourced compliance-as-a-service. Direct regulatory relationships with both authorities, built over years of active engagement.
The numbers behind the structure
CEGO built the platform, the studio, the compliance infrastructure, and all brands internally. No acquisitions. The same team assembled all of it over 25 years.
Want to know more?
We build everything in-house, including relationships. Whether you're exploring a partnership, a career, or just curious about what we do: we'd rather hear from you directly.